The 5-pocket design is simple: two front internal pockets, one right-hand coin pocket - originally a “watch pocket” - and two back patch pockets.īar Tacks: A series of close machine-made stitches used to reinforce stress points throughout the jeans. “The back of a pair of Levi’s doesn’t really hug a guy’s backside perfectly,” Cheung said.”That is deliberate.” The iconic image of Bruce Springsteen’s posterior on the cover of Born in the USA exemplifies this look.ĥ-pocket: The foundational design of all blue jeans designed by Levi’s. Jeans have a slightly looser fit, especially in the top block (see below). Terms to KnowĪrcuates:These two rows of yellow stitches form arcs on the back pockets of every pair of Levi’s.Īnti-fit: This is essential to Levi’s ethos. You can learn more about Levi's history in our dedicated guide to vintage Levi's jeans. Though the reasoning for the numbering remains a mystery, Levi’s used it as the foundation for styles to come: the 505, 511 and so on and so forth. Cue numerical values: first being the 501 (and the 201, an affordable alternative). (Hence the logo, a visual of two horses tied to the pants trying to rip them apart.) By 1890, the patent expired and Levi’s was no longer the style’s exclusive manufacturer. The reinforcements were originally for workers, who would inevitably work (pun intended) their way through usual pants, creating a market for more durable ones. Levi’s just popularized (and patented) ones with rivets. And, in 1873, Levi's as we know it was born.īut not quite jeans at large. Together, Davis thought, they could file the aforementioned patent for rivet reinforced waist overalls. 20 years later a tailor, Jacob Davis, reached out to Strauss about rivets he fastened to pants to reinforce their pockets. Bavarian immigrant Levi Strauss founded the West Coast wing of his brother’s dry goods business in San Francisco in 1853.
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